Erika Friday

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Quick wins and deep thoughts

Offer discounts and first dibs

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Mom-life by design

There's no right way. Let's find YOUR way.

If you've ever heard yourself say, "It shouldn't be this hard!"

I'm here to prove you right.

Here you’ll start making real changes to build the life you want.

Start doing motherhood differently with your
free weekend planner.

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The story behind Ready Set Moms

Perfectionism — my ticket to success in career and life — made me feel like a failure at motherhood. If anything went wrong, even if anything felt hard, that meant I was doing it wrong.

But I found a way to stop punishing myself and find my groove. I've learned to let go of a picture of what motherhood was supposed to look like and with open eyes start doing things my own way. 

And it turns out that's what we ALL need to do, in our own ways, to kiss overwhelm goodbye and find flow — in motherhood and in life.

Learn to let go of what isn’t serving you and move on with motherhood on your own authentic terms with tools and coaching that meet you where you are and guide you to a version of motherhood that 's perfect for you.

What do you want to master today?

What moms are saying


Thank you for allowing me to free flow and blurt out all the things I haven't been able to organize. You were able to take it all and make sense of it and now I can implement easily.

— Kate S, mom of 2, Tahoe, CA


Thank you for your vision, you have such a way of looking at a situation from the outside and saying, this is workable, there is a way to work this. It’s very empowering. It’s just a wonderful gift that you have, and I’m so appreciative of it.

— Friday A, San Francisco, CA, mom of 1 


I hit some mom lows today but I swear I thought of you and all of the things you share about giving ourselves grace, identifying it, shaking it off, and giving ourselves space. All of it! It was truly helpful. So know you've made a difference in my day.

— Diana, New Jersey, mom of 3 + stepmom of 1

Snag the newsletter that makes moms feel lighter
Quick wins and deep thoughts, offer discounts and first dibs